2012年4月26日星期四

Choklate picks us up right from the get go

Soul music fans old enough to consider 12-inch remixes are nowadays being frequently hit with terms like "neo soul", "hip hop soul", "indie soul" and, most to-the-point, "grown folk's music." It's interesting because one of the supposed benefits of being billig Beats By Dre is not needing to take care of the newest way of talking about something old. Labels aside, what we're using a harder time finding these days is GOOD music...music which comes FROM the artist's soul and manages to touch the soul of their listeners. With her sophomore album, "To Whom It May Concern", Choklate has once again managed to provide us with what we're searching for...GOOD music. Choklate picks us up from the get go and takes us "knee deep into good quality ol' goodness" with "Sun's Out". Shining of the same positive spirit that tracks like Omar's "I'm Still Standing" or Incognito's "Positivity" do, it's difficult not to feel ready to make good stuff happen when this song's playing. Choklate manages to inspire again on "The Tea", a track that utilizes some clever samples to produce a genuine disco groove which will perhaps you have searching for for a mirror ball. Things get a little more sensual on billig monster beats. Reminiscent of a mid-90's Keith Crouch production, a melodic bass line laced with wah-wah guitar licks melts underneath Choklate's smooth vocals. A good vocalist, Choklate's delivery changes to reflect the emotion she wants to convey. When she's clearly finished pretending a relationship is what it should be ("I'm Sorry"), the delivery becomes much more aggressive. Almost recalling a Dre-era rap track, A dark piano line creeps beneath heavy drum sounds to help paint Choklate's frustration. The instrumentation reflects the emotion again when Choklate shows her vulnerable side. On "The Blues", the horns are not unlike a grin trying to hide the inner pain the stirring chord progression so clearly emotes. The production, mostly supplied by Derrick "Vitamin D" Brown, is top notch. Brown's ability to make those swirling 70's synth sounds work over heavy, hip hop flavored Power beats is well worth being attentive to. Choklate takes advantage of the freedom that being an independent artist allows. A painter working within the big machine (ie signed to a major record label) could never fuse rap, R&B, classic soul and even (gasp) disco but still manage to get their album actually hit a store shelf...even if it were done as well as on "To Whom It May Concern". Because of this, it would almost be unfair to on-site visit any of the few major label artists making soul music today. However, since a couple of of them have really come to selling us Active Noise Cancelling Beats By Dr lately (plus some of it sounds closer to elevator music than soul music), they ought to most certainly be taking notice of Choklate after this second album. I AM "grown folk", which is my music. David Damato has applied his knowledge and knowledge of soul, funk and R&B music to some variety of different music business efforts since 1987. He's worked for major record labels, written and produced music for tv and radio, involved himself in music video production, and most things between. He is the founding father of Fullasoul Music
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